Holiday Gala

In 2024, the Chamber Foundation hosted its 39th Annual Holiday Gala. I led the creative direction for the event, developed the marketing plan, and assisted with event logistics. The design aimed to be fun and whimsical, aligning with the introduction of music and dancing for the first time, featuring a swing band. Additionally, this gala marked the first time the auction was hosted digitally, requiring special attention to clear instructions and an easy user experience. This year’s gala was the most successful since before 2020, reaching pre-pandemic levels in both attendance and funds raised. Enhanced marketing efforts and a fresh design approach contributed to a significant increase in sponsorships, allowing the foundation to raise more funds prior to the event than ever before.