Entrepreneur Academy

In July of 2022, the Chamber launched the pilot program of Entrepreneur Academy. The Academy featured a 90-minute course one evening a week from July 14 to August 30, with a final product presentation on September 9 at the Thames Club in New London. Sessions included topics such as: creating a minimum viable product, pitching your idea, basic marketing, product branding, access to capital, basic accounting/bookkeeping, basic legal requirements, state resources, leadership, goal setting, and more.

I played a key role in crafting the design for all marketing and program materials. Specifically, I focused on aligning the visuals with the Chamber's Innovation Center, seamlessly integrating the new branding elements of the Center with the Chamber's colors. This strategic approach aimed to establish a cohesive visual identity that effectively bridged the two organizations as we launched the Center.